OSP® reaches the technology-buying teams that SPECIFY products to purchase within their capex budgets. OSP®'s targeted circulation reaches the ILECs/CLECs/IOCs

• They read the print magazine each month.
• They subscribe to the bi-weekly enewsletter.
• They attend OSP EXPO. More than 250+ exhibitors rely on OSP EXPO as one of their top-tier trade events for 2006.
• They are active users of www.ospmag.com.

• 62% of readers' greatest challenge is staying ahead of technological advancements
• 71% of readers' respond that the most important information they need is education, future technology tutorials, and case histories
• 58% of readers are involved in purchasing decisions, and OSP® Magazine is far and away their most preferred resource.