
Blown Fiber Solutions for Greenfield and Brownfield FTTx
Presented by Ericsson
Why Attend
By participating in this Webinar, network operators will gain an understanding of how new, innovative blown fiber techniques can help reduce the dominant cost component of deep fiber access deployments, a key investment for the delivery of bandwidth-intensive, video-centric services to media-savvy consumers in The Networked Society.
What’s the importance of a well-thought-out FTTx strategy to network operators?
Consider these statistics from Ericsson ConsumerLab, where research shows that people are watching more video content on devices such as smartphones and tablets – but 93 percent of them still watch broadcast TV from home.
Or by 2015, there will be more HD than standard definition content, and 90 percent of internet traffic will be video.
The fact is, video is a mega trend in The Networked Society, where everything that can benefit from a connection will have one. Operators can shape this new reality, but they have to have the video-centric converged access network in place to do it. Regardless of whether the delivery network is fixed or mobile, fiber needs to be built out closer and closer to the end-user.
So let’s get to work. The dominant cost component for building broadband networks is the civil engineering – the hard work of trenching, placing, splicing and connecting fiber.
During this Webinar, we’ll look at blown fiber solutions for fiber-to-the-premises networks, and the business cases for air-blown fiber in greenfield and brownfield scenarios.
While the business case for blown fiber in greenfield deployments is obvious, it becomes more complex for a brownfield or overbuild project. We’ll provide insights and total value of ownership examples that may make the decision more straightforward.
Presented by

Fred ter Haar, Customer Solutions Sales Director, Ericsson
Fred ter Haar received his M.Sc. in Computer Science from the Free University in Amsterdam, the Netherlands. After working in business development and marketing at KPN Mobile, he joined Ericsson in 1997. Fred ter Haar is currently responsible for the business development of Ericsson’s deep fiber access business in North America.

Dennis Masters, Technical Sales Manager, Ericsson
Dennis Masters received his B.S. degree in Industrial Engineering from the University of Florida. After a 28-year career in network and complex sales with BellSouth, he worked on several projects associated with the deployment of Verizon FiOS service to apartment buildings and condominiums. Dennis joined Ericsson in 2010 and is currently responsible for the technical sales support of Ericsson’s blown fiber solution in North America.
Sponsored by

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of "to be the prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.
