FLASH! NEWSBREAK! URGENT! STOP THE PRESSES!

“Operators need to plan their network roll-outs carefully in order to reduce their costs as they increase network capacity,” according to the latest report from Analysys Mason (www.analysysmason.com).

“Growth in the take-up of devices and technologies that offer an improved user experience, such as smart phones and tablets, will increase the amount of data that customers consume,” says Terry Norman, Principal Analyst at Analysys Mason and author of the report “The cost of capacity: mobile backhaul worldwide”.

Really?

I’m not trying to throw well-respected research organizations under the bus for stating the obvious. Firms like Analysys Mason share valuable research with all of us -- and without them I couldn’t do my job.

But, with backhaul costs forecasted to increase by a factor of 10 by 2015, we already know that pesky problem could cut into providers’ profit margins. What we don’t quite have yet is the SOLUTION to remedy this problem without breaking the bank.

That’s why you must get your smart self to OSP EXPO^® 2011, September 12-14 in Cincinnatti, Ohio. With 200+ exhibiting companies and 30+ seminars, you can get your fill of HOW-TO network improvement strategies that just might help you remedy the very real problems you are facing on a daily basis.

So, stop asking -- really! Get OSP EXPO 2011 on your calendar. There you’ll find the concrete answers to your very REAL infrastructure questions. Register at www.ospmag.com/expo today!