That Is SO Over the Top
Parks Associates recently confirmed that digital video media receivers, such as Apple TV and Roku, are growing among broadband households with nearly 13% of those households owning those devices.
The Parks Associates consumer survey, Value of Video: Shifting Consumer Dollars, also found 31 percent of U.S. broadband households regularly watch TV programs or movies accessed via the Internet on their TVs.
Everyone is getting into the OTT fray. Apple reported 2.8 million unit sales of Apple TV in its fiscal 2011, while Roku sales topped 1.5 million units for the year of 2011.
Even better, Parks Associates expects more than 14 million digital video media receivers will be sold in 2012.
Talk about going over the top!
Parks Associates, www.parksassociates.com
For more information, visit: http://www.parksassociates.com/blog/article/growing-sales-of-video-recei...
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