GIS Software That Gives You The Geographic Advantage
Telecommunications companies are facing increased pressure to grow and protect their service revenues. Triple-play services have created both opportunity and competition where there once was none. Now, companies find themselves hard pressed to maintain an advantage while trying to compete across traditional geographic boundaries with an ever evolving lineup of products. To help your company succeed in this dynamic market, a new approach to solving business challenges is needed—the geographic approach.
The geographic approach helps your company to better understand and manage its business environment by integrating geography into its work processes. You can systematically measure your world (market potential, service areas, or network capacity) and fully leverage data using quantitative analytical tools with a powerful visualization capability.
Your company can take the geographic approach with ESRI’s enterprise ArcGIS® solution. ArcGIS provides you with an integrated platform (server, desktop, mobile, and Web) to build and deploy solutions that apply geospatial data across multiple departments. It is now possible to seamlessly integrate marketing, network, operational, and customer-care data within an enterprise and deliver a complete picture of your business environment across the entire organization. The geographic approach provides tools and methods to support collaborative actions, enabling you to experience better decision making, faster time to market, lower costs, and higher customer satisfaction.
GIS technology combines mapping software with database management tools to collect, organize, and share many types of information. Data is stored as thematic layers in geodatabases (data identified by its location coordinates) that can be accessed and shared from the field, within a department, and across an entire enterprise. The user decides which layers are relevant. Telecommunication companies typically combine network layers with land base, parcel, street, land-use, and administrative area layers.
GIS brings together all the information about your network and integrates it based on location. As such, GIS technology provides a layering of data for spatial analysis that can be used for systematically storing, analyzing, and communicating most types of data. In essence, geography supplies a framework for managing and visualizing telecommunications network-related information. Common layers employed by telecommunication companies are satellite imagery, land base, infrastructure, demographics, demand profile, serviceability, and customer base. Integrating these layers in a geospatial environment allows you to quickly see areas that you are currently servicing and recognize possible areas of future expansion.
Viewing the network geospatially makes better use of your data. Because the model serves as a basis to update data from many areas within the enterprise, decisions are based on current, accurate data and better data means better decision making. The information kept within ArcGIS can be the starting point for planning network expansion, analyzing customer trends, or planning and tracking marketing campaigns.
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